Draw in visitors, members, and customers with personalized content and tailored experiences. Inbound marketing automation is the tool that makes this magic happen. Inbound marketing is a digital marketing strategy that allows you to reach the right audience in the right place to drive traffic, engagement, and conversions. Instead of interrupting your audience with outbound marketing tactics, inbound marketing automation allows you to form connections more organically with content and solutions your audience is looking for.
The more engaged members are with your association, the longer they will stay members, and the more referrals they will generate in your favor. Marketing automation allows you to collect the data you need to hyper-personalize your engagements and maximize ROI. With these advanced insights, you can pinpoint at-risk members and steer them back on the path to renewal. You can even automate targeted outreach to win back lost members by appealing to their likes and dislikes.
If you have the staff to take on a marketing automation/digital evolution project…great. Let us strategize with you and you can leverage our years of experience to help point your staff in the right direction. If you need help with the execution of your plan, we can help there as well, for as little or as long as you need us.
Making your data and content work doesn’t require any extra time or effort. Leverage marketing automation today to transform your digital capabilities and generate the ROI you need to thrive.
Constituents crave connection and collaboration (say that three times fast). Brightfind designs compelling and engaging experiences on the Higher Logic platform to excite your users and draw them in.
Looking to start a new project, see different CMS software systems in action, or just connect with us? We’re here to help you deliver the digital experience your members want.