GA4 Services

Google Analytics 4 Migration, Configuration, and Consulting Services for Associations

Harness the Power of GA4

Upgrade your analytics game with seamless Google Analytics 4 (GA4) migration and configuration services from Brightfind.

Our GA4 services will help you take advantage of the latest features and improvements in Google Analytics, including advanced machine learning capabilities, cross-device tracking, and enhanced user privacy features. With our help, you can gain deeper insights into user behavior and make data-driven decisions to improve your website performance and user experience.


Dive into our different services below to learn more about how we can help you migrate to GA4 and maximize the value of your website data.

GA4 Migration and Basic Configuration Services

Designed to minimize disruption to your organization, our Google Analytics migration services will help you seamlessly transition from Universal Analytics to the latest version, GA4.


Our team of Google-Analytics-certified experts will guide you through the migration process and ensure that your website data is adequately configured to industry best practices and accurately tracking data relevant to your association’s needs and goals. Our basic configuration service includes the following:


  • Kickoff call to ensure alignment on goals.
  • Comprehensive audit of your existing analytics setup.
  • Creation of new GA4 account, if needed, is included in this service.
  • GA4 configuration to meet standard best practices.
  • Configuration of Events and Conversions (up to 3 each).
  • Establish and set up event tracking for up to 3 unique, high-value user interactions.
  • Review meeting to review updates and ensure you’re fully utilizing the capabilities of GA4.

GA4 Advanced Configuration Services

Turbocharge your analytics with our advanced GA4 configuration package to strategically align your GA4 account to your organization’s objectives and goals with smart integrations and comprehensive team training. In addition to the basic configuration features, this in-depth engagement also includes the following:


  • Initial configuration assessment.
  • Kickoff meeting to review assessment and determine strategic marketing and analytics goals.
  • GA4 configuration to meet standard best practices, including custom and industry-standard events and conversions to evaluate against Campaigns.
  • Configuration of Google Tag Manager (GTM) and initial tracking events.
  • Integration of complementary tools, including Google Ads, Google Search Console, and Google Data Studio (Looker), if applicable.
  • Set up basic reports and explorations based on client goals (approx. 5).
  • Review configuration and reporting results with client, including any forward-looking recommendations for configurations, events, campaign tracking, and reporting.
  • Team training session on GA4 reporting and Google Tag Manager management.

Ongoing Marketing Performance Analytics Consulting Services

Reporting isn’t a one-size-fits-all solution. Our agency’s Marketing Performance Analytics service is designed to help associations better understand and improve their digital marketing efforts by leveraging their performance data. We provide ongoing consultation and support to ensure that our clients are making data-driven decisions based on accurate and insightful reporting.


Our team of experienced analysts and strategists will work closely with your organization to understand your unique needs and goals. Each month, we will meet with you to:

  • Review the data and insights gathered from your marketing campaigns in Google Analytics and/or HubSpot.
  • Help you understand what is working well and identify areas for improvement.
  • Assist you in identifying and tracking the metrics that matter most to your organization, such as website traffic and conversion, engagement rates, cost per acquisition (CPA), and return on investment (ROI).


With our Marketing Performance Analytics service, you can have confidence that your marketing efforts are being monitored and optimized by a team of experts. You’ll have the insights and support you need to make informed decisions and drive organizational growth.


Consulting services start with a minimum 3-month engagement.

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