6 Ways to Collect Better Data from Google Analytics
Over the last couple of years, and as Brightfind continues to acquire new client ...
Why NACAC Printed Life-Sized Personas
The National Association for College Admission Counseling (NACAC) is an organization of ...
To Be Accessible Or Not To Be Accessible, Why is it a Question?
I’m embarrassed. As someone who is passionate about both marketing and helping others, my ...
Three Reasons Why Video Works for Associations & Non-Profits
Video is just about the hottest thing in marketing, right now. It’s SEO friendly, it ...
Autonomy: Why It’s a Big Deal for Content Personalization
Episerver just made its first major acquisition since merging with Ektron a year and a ...
Analytics: What's the big deal?
When I started working with analytics this summer as an intern at Brightfind, I had no ...
Getting to Better Design Faster
Welcome to Episode #4 of BrightTakes, Brightfind's first video series! In these videos, ...
Tips for Creating an Award-Winning Website
We need a new wall. Awards have been pouring in at Brightfind lately, and we are running ...
Why You Should Stop Redesigning
I've specialized in website redesigns for much of my consulting career. And so it hurts ...
Google Tag Manager - How Can I Track Digital Downloads?
Tracking website resource downloads (ie. tracking PDF downloads, whitepaper downloads, ...