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Beach at Sunrise
Amy MillerMay 6, 2024 3:26:29 PM3 min read

Sand, Sun, and Sitefinity

I recently had the privilege of attending and participating in the Progress Sitefinity Partner Roundtable. The event, held in Puerto Rico, brought together experts and innovators in the field of digital experience and content management systems (CMS). In this blog post, I'm excited to share my top takeaways from this enlightening gathering.

Extending Sitefinity: From CMS to Comprehensive Digital Experience Platform 

One of the key themes from the Progress Sitefinity Partner Roundtable was the strategic imperative of extending Sitefinity beyond its traditional role as a content management system (CMS) and into the broader realm of digital experience management. Recognizing the evolving landscape of digital engagement, Sitefinity is positioned to serve as a comprehensive digital experience platform (DXP), offering integrated solutions that encompass content management, personalization, commerce, analytics, and more. By embracing this holistic approach, organizations can elevate their digital presence, delivering seamless, cohesive experiences across every touchpoint of the customer journey. This expansion not only reinforces Sitefinity's relevance in the competitive DXP market but also empowers businesses to create immersive, memorable experiences that drive loyalty, engagement, and growth.

Harnessing the Power of the Sitefinity Integration Hub 

Another standout takeaway from the event was the significance of the Sitefinity Integration Hub in facilitating seamless connections between Sitefinity and other essential business systems. This robust integration ecosystem empowers organizations to effortlessly integrate Sitefinity with a wide range of third-party applications, from CRM platforms to marketing automation tools and beyond. By leveraging the Sitefinity Integration Hub, our agency can create cohesive digital ecosystems that streamline data flow, enhance user experiences, and drive tangible business outcomes. Whether it's integrating customer data for personalized experiences or automating marketing workflows for increased efficiency, the Sitefinity Integration Hub opens up a world of possibilities for organizations looking to maximize the value of their digital investments.

Embracing ASP.NET Core for Future-Proof Solution

A pivotal insight from presentations and discussions at the roundtable underscored the importance of staying abreast of current technology trends, particularly the transition to ASP.NET Core. With ASP.NET Core offering improved performance, scalability, and cross-platform support, migrating to this modern framework presents significant advantages for organizations seeking future-proof digital solutions. By embracing ASP.NET Core, our agency can leverage its cutting-edge features and enhancements to develop more resilient, efficient, and scalable web applications for our clients. This strategic move not only ensures compatibility with the latest technology standards but also positions our clients for long-term success in an ever-evolving digital landscape.

Collaborative Synergy: Making Sitefinity a Household Name in CMS 

My final takeaway from the event was the paramount importance of collaborative efforts between partners, clients, and Progress itself in catapulting Sitefinity into the forefront of the CMS arena. By fostering a symbiotic relationship, where each party contributes their unique expertise and resources, we can collectively amplify Sitefinity's presence and influence in the market. Partners, like Brightfind, bring specialized skills in implementation and customization, clients offer invaluable feedback and real-world use cases, while Progress continuously innovates and refines the platform. This collaborative approach not only benefits the growth and reputation of Sitefinity but also yields significant advantages for its customers.  Customers benefit from a robust, future-proof digital experience solution that is continuously refined, enriched with new features, and backed by a strong support network. Moreover, this collaborative synergy fosters a community-driven ecosystem where knowledge sharing and best practices flourish, empowering customers to maximize their investment in Sitefinity and achieve unparalleled digital success.
The roundtable event, held in Puerto Rico, brought together a diverse array of minds in the digital sphere. As a trusted digital agency, we're committed to leveraging these insights to deliver exceptional results for our clients, helping them achieve their goals and stay ahead in today's rapidly evolving digital landscape.

Amy Miller

Amy is a senior business analyst with Brightfind. She has four children and is an avid volleyball player. Amy has more than 10 years of experience assessing, documenting, and configuring features for association technology solutions.