DIGITAL STRATEGIST (REMOTE)
About the Position
Digital strategists exhibit a deep understanding of digital marketing strategy, effectively manage time, workloads, and client deliverables, and follow agency processes. In this fully remote role, you are trusted with the day-to-day client contact and management of agency relationships as well as producing high-quality video, social media, and content deliverables.
Digital strategists are analytical and social-media savvy, possess advanced writing and communication skills, and demonstrate a can-do attitude when faced with new challenges.
This role entails occasional weekend community management work (2 hours/day on average) with flexible weekday hours to compensate.
RESPONSIBILITIES
- Create and edit short-form videos for social media platforms like TikTok, YouTube, Instagram, and Facebook.
- Contribute to social media strategy, identifying timely trends and providing analytics-based recommendations for client content.
- Monitor clients’ social media community across platforms, engaging with followers, responding to comments, and escalating any conflicts.
- Produce weekly and monthly reports based on Google Analytics, social media performance, social media ads, Google Ads, and HubSpot performance, providing clients with real-time recommendations based on trends and data.
- Execute marketing tactics—in the areas of brand marketing, website development, search marketing, social media marketing, content marketing, email marketing, video production, and public relations—that support client objectives.
- Develop strategic marketing plans that align with client needs and goals.
- Write, edit and proofread written materials for quality and adherence to appropriate writing style. Written materials may include blog posts, long-form premium content (ebooks, whitepapers), website copy, social media posts, emails, and press releases.
- Possess in-depth knowledge of clients and their industries and play a meaningful role in the retention and growth of accounts.
- Build relationships with clients; serve as a resource and advisor to client contacts.
- Effectively manage workloads, account team members, and timelines when assigned as the account or campaign lead. Consistently deliver high-quality work to clients on time.
REQUIREMENTS
- A bachelor’s degree from an accredited university or college in a related area of study (e.g. communications, journalism, marketing, business, etc.) or equivalent work experience.
- Minimum three years' experience in B2C social media strategy and B2C content creation, with a special focus on TikTok, YouTube, Instagram, and Facebook.
- Hands-on experience creating and editing short-form videos for social media.
- Hands-on experience in social media reporting, with a focus on monitoring, measuring, and making real-time recommendations based on TikTok, YouTube, Instagram, and Facebook analytics.
- Experience in community management, including responding to and engaging with followers on social media platforms.
- Experience creating and delivering polished presentations on data-driven recommendations to clients and/or C-level staff.
- Exceptional time management, project management, collaboration, and communication skills.
- Strong research, writing (technical and creative), and editing skills.
- Demonstrable experience creating, promoting and evaluating digital content campaigns (content offers, landing pages, email nurturing campaigns, etc.) to drive website traffic and MQLs.
- Strategic thinker who brings innovative ideas, approaches problem solving in a systematic way, uses data to gather intelligence and set strategies, and displays confidence in client and agency communications.
- A strong presence and uplifting energy that positively affects and inspires others. Excels at building and nurturing relationships.
- Reliable, detailed, focused, and proficient in time management and productivity.
Preferred Qualifications
Priority will be given to candidates who meet the following criteria in addition to the requirements above:
- One or more years of experience working with HubSpot marketing automation software (or related platform, e.g. Pardot, Act-On). Inbound Marketing certification and HubSpot product certifications a plus.
- Experience editing videos and graphics in Adobe Premiere and After Effects.
- Google certifications, including Google Analytics 4.
- Experience in B2B marketing in addition to B2C marketing.
- Experience creating visual assets including presentations, social media graphics, and interactive design components.
- Experience within an agency setting.
- Bilingual in Spanish and English.
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