OUR Solutions
We are your digital and modern member experience partner. Explore our full-service digital marketing services below.
Our Services, In Detail
Empowering associations to achieve their goals starts with a strong foundation in digital strategy and execution. We offer a comprehensive suite of services designed to elevate your online presence, engage your members, and drive results.
Below you'll find a detailed overview of our service offerings. Each service is designed to seamlessly integrate with the others, creating a holistic approach to achieving your association's online success. Explore the details of each service below to discover how we can help you reach your unique goals.
Content Strategy & execution
- Content strategy
- Editorial calendar
- Content creation (blog posts, case studies, emails, e-books, whitepapers, and more!)
- Content distribution
More about this Service Design & Web Development
- CMS development & implementation
- Information architecture
- Requirements documentation
- Technical integrations
- UX/UI design
- Visual design
More about this Service Digital Marketing
- Community building
- Email marketing
- Lead generation
- Marketing strategy
- Marketing automation
- Paid advertising
- Social media
- Video strategy
- SEO strategy
- Keyword research
- Website optimization
- Local SEO
- Technical SEO audit
- Performance reporting
- GA4 configuration
- Focus groups
- Journey mapping
- Member interviews
- User surveys
- Persona development
- Web analytics
- Usability testing
- Brightfind 360Pro
- Digital strategy
- Website strategy
- Ongoing maintenance & support
Content Strategy & Execution
Content Strategy
We design data-driven content strategies that attract, engage, and convert your target audience. We identify relevant topics, optimize for search engines, and tailor a plan to achieve your association goals.
Editorial Calendar
Our streamlined editorial calendar keeps your content creation on track. It maps out content types, topics, and publishing dates, ensuring a steady flow of high-quality content.
Content Creation
Our expert team crafts engaging and informative content across various formats, from blog posts and e-books to webinars and whitepapers. We use compelling storytelling to amplify your message and connect with your audience.
Content Distribution
We distribute your content through the channels your target audience frequents, including email marketing, social media, and targeted advertising. Our goal is to maximize your reach and impact, driving engagement and achieving your goals.
Design & Website Development
CMS Development & Implementation
We implement powerful and user-friendly Content Management Systems (CMS) like WordPress, HubSpot, and others, enabling you to easily manage and update your website content.
Information Architecture
Our information architecture expertise ensures your website is organized logically for intuitive navigation and easy access to information by your users.
Requirements Documentation
We create comprehensive documentation outlining your project's technical and functional specifications, fostering clear communication and smooth project execution.Technical Integrations
We integrate your website with essential third-party tools and platforms, ensuring seamless data flow and enhanced functionality.UX/UI Design
Our user experience (UX) and user interface (UI) design expertise focuses on usability and aesthetics, crafting websites that are intuitive, visually appealing, and engaging for your users.Visual Design
Our visual design services create captivating visual elements like graphics and layouts, enhancing your brand identity and driving user engagement.Digital Marketing
Community Building
We help you cultivate vibrant online communities where your members can connect, share, and learn from each other. This fosters a stronger sense of belonging and boosts member engagement.
Email Marketing
We craft compelling email campaigns that nurture leads, engage members, and drive action. We utilize data-driven insights to ensure your emails reach the right people at the right time.
Lead Generation
Our targeted lead generation strategies help you identify, attract, and nurture potential members, sponsors, and partners. We convert valuable leads into engaged members and drive sustained association growth.
Marketing Strategy
Collaborate with us to craft a personalized marketing strategy that attracts your ideal audience, builds brand awareness, and unifies your marketing efforts. This roadmap guides you towards achieving your unique association goals.
Marketing Automation
We leverage marketing automation tools, like HubSpot, to optimize your workflows and personalize your marketing communications. This allows you to save time, increase efficiency, and deliver relevant messages to your audience.
Paid Advertising
Our team of social and SEM experts will create and manage targeted paid advertising campaigns to amplify your reach, attract qualified leads, and drive valuable traffic to your website and initiatives.
Social Media
We develop and execute engaging social media strategies that help you connect with your audience, build brand awareness, and drive targeted traffic to your initiatives.
Video Strategy
We help you develop a strategic video marketing plan that creates engaging and informative videos to connect with your audience and effectively deliver your message.
SEO, Analytics, & Reporting
SEO Strategy
Our experts help you craft a customized SEO strategy that focuses on attracting relevant visitors to your website through search engines.
Keyword Research
We conduct in-depth keyword research to identify high-value keywords relevant to your association and its members, ensuring your content reaches the right audience.
Website Optimization
We implement SEO best practices to optimize your website structure and content for both search engines and user experience, ensuring improved visibility and user engagement.
Local SEO
Enhance your association's local presence through targeted SEO optimizations, leading to increased visibility within your community and attracting local members.
Technical SEO Audit
Our thorough technical SEO audit identifies and addresses any issues affecting your website's search engine crawlability and performance, ensuring a seamless and optimized website.
Customized Performance Reporting
Our team creates customized reports and dashboards that provide clear insights into your website's performance, helping you make informed decisions and achieve your association goals.
GA4 Configuration
Optimize your analytics with our advanced GA4 configuration services, strategically aligning your account with your goals and providing comprehensive team training.
User Research & Discovery
Focus Groups
Our team facilitates interactive discussions with diverse groups of your members, helping you uncover shared experiences and perspectives. This empowers you to understand their needs and preferences on a deeper level.
Journey Mapping
We collaborate with you to map out the member journey from initial contact to ongoing engagement, identifying areas where you can enhance their experience. This collaborative approach helps you improve satisfaction and retention.
Member Interviews
We can help you gain deeper qualitative insights through one-on-one conversations with individual members. This enables you to understand their specific needs and challenges in greater detail.
Persona Development
We collaborate with you to develop detailed profiles representing your diverse member segments. These personas will help you tailor your communication and offerings to resonate with each segment effectively.
User Surveys
Partner with us to collect quantitative data about your members' demographics, preferences, and behaviors through targeted surveys we design and analyze. This data helps you make data-driven decisions to improve your offerings and communication.
Web Analytics & Usability Testing
Leverage our expertise in web analytics and usability testing to gain insights into website user behavior and identify potential roadblocks that hinder their experience. This allows you to improve website usability and navigation, leading to increased member engagement.
Website Strategy & Support
Brightfind 360Pro
Brightfind 360Pro goes beyond basic maintenance, providing cutting-edge optimization across design, content, development, and SEO. We help you continuously improve your website, convert visitors, and achieve your online goals.
Digital Strategy
Our team collaborates with you to craft a comprehensive digital strategy that encompasses your website and other online channels. We help you reach your target audience, engage members, and achieve your overall marketing objectives.
Ongoing Website Maintenance & Support
We provide comprehensive maintenance and support for your website, including content updates, security monitoring, and technical assistance. We also offer monthly analytics consultations to help you understand your website's performance and identify areas for improvement.
Website Strategy
We work closely with you to develop a data-driven website strategy aligned with your association's goals. Through in-depth discovery, stakeholder engagement, and user research, we ensure your website serves your members and fulfills your strategic objectives.
Let's Work Together
If you are still reading (and unrelated to a Brightfind employee), we’re thrilled to have your undivided attention. Let us know how we can work together for better, stronger, more engaging digital experiences.