How Brightfind Empowered the American Epilepsy Society's Digital Vision

PROJECT

American Epilepsy Society Website Redesign and CMS Implementation

WHAT WE DID

Web Design & Development
CMS Implementation
System Integration

CLIENT

American Epilepsy Society (AES)

RESULTS

Improved UX and Brand Perception
Streamlined Content Management
Seamless Integration with AMS)
Enhanced Ability to Reach and Engage Target Audiences

Overview

Who is AES?

The American Epilepsy Society (AES or “the Society”) is a multi-disciplinary community dedicated to the clinical care and cure of the fourth most common brain disorder today: epileptic seizure disorder.

AES’s growth hinges on its ability to connect with underrepresented professionals across epilepsy specialties and non-specialties and turn them into happy members.

A major roadblock prevented the Society from executing this growth strategy: its website. In order to reach the right professionals, a new design and Content Management System (CMS) was needed to bring the website into alignment with this strategic plan and the prestige of its brand.

AES turned to Brightfind—the association industry’s go-to for digital optimization and web development—to spearhead designing and implementing a modernized website on a CMS that would allow for personalized content, tight integrations, and a frictionless user experience.

Spoiler: Brightfind indeed came through, both on time and within budget.

Challenges

Bridging the Digital Divide

While their dedication to advancing epilepsy prevention and treatment through science and medicine remained unwavering, their online presence fell short of reflecting their esteemed reputation and hindering their ability to connect with their target audience. Several key challenges impeded their digital progress:

Limited reach: The website wasn't attracting and engaging their target demographics effectively.
Unfriendly experience: Poor user interface (UI) and user experience (UX) made navigation and information access difficult.
Outdated design: The design lacked modern aesthetics and didn't reflect AES's esteemed brand.
Cumbersome CMS: The existing CMS hindered content creation, management, and website updates.

Selecting a Strategic Partner

Aligning Vision with Technology

AES partnered with Brightfind, a leader in digital optimization for associations, to:

Craft a modern website design: Enhance user experience and brand image with a fresh, user-friendly interface.
Implement a powerful CMS: Migrate the website to Sitefinity, allowing for personalized content and seamless integrations.
Ensure seamless integration: Integrate the new website with AES's new Association Management System (AMS), Impexium.

Brightfind is intimately familiar with the common challenges that associations face, their solutions, and how to set their clients up for success based on their mission, strategic plan, internal challenges, external opportunities, and financial requirements.

Plus, Brightfind’s proven track record with CMS implementations and integrations could be used to increase the efficiency of staff, drive dues and non-dues revenue, and take the AES to new frontiers.

Brightfind's Solution

Tackling the Redesign

Brightfind completely redesigned and rearchitected the website on the Sitefinity CMS platform to include:

User-centric design: The website was redesigned to prioritize user needs with dynamic content and personalized elements.
Modernized look and feel: The website received a complete visual refresh, aligning with AES's prestigious brand identity.
Seamless user experience: Improved navigation and information architecture ensured a smooth and engaging user journey.
Content management flexibility: Sitefinity empowered AES with intuitive tools for content creation, management, and website updates.

The Impact

A Successful Collaboration

The project presented unique challenges due to its concurrent launch with the new AMS. However, Brightfind's expertise in project management and system integration ensured on-time and within budget delivery, flawless integration, and collaborative partnership.

The new website, powered by Sitefinity, has empowered AES in several ways:

Enhanced reach and engagement: The website now attracts and engages a wider audience of professionals interested in epilepsy.
Improved user experience: Users can navigate the website with ease and access information efficiently.
Streamlined content management: AES can easily create, manage, and update website content.
Scalability for future growth: The website is equipped to support AES's growing membership and evolving digital needs.

Beyond the website, this project exemplifies the power of collaboration and strategic technology implementation. By aligning their vision with the right tools and expertise, AES is well-positioned to continue advancing research, education, and advocacy in the fight against epilepsy.

Who is AES?

Bridging the Digital Divide

Aligning Vision with Technology

Tackling the Redesign

A Successful Collaboration

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